We are Nyden

Nyden is not a traditional fashion brand. We are a platform with a soul, co-creating with talented tastemakers and empowering their creativity.

There are no collections, no seasons – just a stream of relevant drops and events. We put tribe leaders at the center of the design process, sharing their stories and helping their creativity make an impact.

Nyden values integrity and humble arrogance.
We believe in empowering creativity to redefine the future.




Nyden believes in Empowerment, Humble Arrogance and Integrity

Nyden believes in empowering creativity and talent to shape the future.


Humble Arrogance
Creators that we work with share the same attitude towards creativity as /Nyden. They take pride in their craft, have a sense of inevitability and possess a vision. We call this humble arrogance.


Nyden believes in integrity. That you always stay true to yourself and your talent. That you never compromise on your beliefs. Standing your ground for what you believe in, is a way of shaping and empowering your future. 

We are now taking the next exciting step in the H&M-integration by offering all our current and future co-creation products on the local H&M site. This means that we will no longer sell any of our products at nyden.com.


We hope that you will follow us to hm.com and keep your eyes open for coming collaboration drops!


NYDEN will still accept returns for purchases made on nyden.com within a period of 30 days. For any questions, please reach out to customerservice@nyden.com.