We respect your personal data sovereignty. You own your personal data. That’s your right in the future digital first world. At any time you can email us and ask us to delete your personal data or request a file dump of your personal data. We only use your data to provide you with relevant products and stories. Our data crunching takes place on secure servers that only we can access. We will never share any personal data with third parties.
Here is a more detailed breakdown on what we use your personal data for:
- To create and manage your personal account at Nyden
- To process your orders and returns via our online services
- To send text message notifications of delivery status
- To contact you in the event of any problems with the delivery of your items
- To answer your queries and to inform you of new or changed services
- To send marketing offers
- To manage your account by carrying out credit checks
- To make analyses in order to provide you with relevant products
- To analyze data in order to provide personal recommendations
- To validate that you are of legal age for shopping online
- To test and improve our systems by which the services are provided
- To prevent misuse or improper use of our services
We will keep your data for as long as necessary to fulfil the purposes above or for as long as we are required by law. After this your personal data will be deleted.
You have the right to request information about the personal data we hold on you at any time (free of charge once a year). If your data is incorrect, incomplete or irrelevant, you can ask to have the information corrected or removed. We cannot remove your data when there is a legal storage requirement, such as book-keeping rules or when there are other legitimate grounds to keep the data, such as unsettled debts. You can withdraw your consent to us using the data for marketing purposes at any time. You can contact us by sending an email to email@example.com
Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with the services mentioned above, for example shipping agents in connection with the delivery of goods, media agencies for distribution of newsletter and credit reference or debt collection agencies for the purpose of credit rating checks, identity checks and debt collection.
We have taken technical and organisational measures to protect your data from loss, manipulation and unauthorised access. We continually adapt our security measures in line with technological progress and developments. To make card purchases with us as secure as possible, all information is sent in encrypted form. This means that the information is passed through a secure connection and that your personal data cannot be read by external parties. For card purchases we work with an authorised payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details according to the international security standard PCI DSS, which was developed by the card companies VISA, MasterCard, Diners, American Express and JCB. This means that your card details are processed with a very high level of security. When you pay by card, we reserve the right to carry out an identity check.
We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics and Optimizely. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.
We are very active on different social media platforms to identify and contact interesting and potential future collaborators, engaging them in design and recruiting them to be a part of the Tribe. As such if we contact you to be part of the tribe and you are not interested, let us know and we will erase any personal data about you that we have processed.
The site Nyden.com may include links to other websites which do not fall under our supervision. We cannot accept any responsibility for the protection of privacy or the content of these websites, but we offer these links to make it easier for our visitors to find more information about specific subjects.
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.
H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Telephone: +46 (0)8 796 55 00
Fax: +46 (0)8 24 80 78
Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556070-1715
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501
The Swedish company, H & M Hennes & Mauritz GBC AB (“Nyden”), is the controller of the personal data you submit to us and responsible for your personal data under the Swedish Data Protection Act (1998:204), which implements the EU Data Protection Directive (95/46/EC).