Are you Nyden? Join the co-creator movement by adding #iamnyden to the looks you post on Instagram. We watch the feed in real time and feed impressive posts onward to the current co-creators.

Discover #iamnyden


#iamnyden on Instagram



Meet Tora


Tora Northman is the Swedish-born, Hong-Kong based editor of influential media site Hypebae and the latest /Nyden Co-Creator to be found through #iamnyden. Having lived and travelled around the world since she was born, Tora has a truly international outlook that translates into a style that delves into both menswear and womenswear. As the 20-year-old influencer points out, “There’s no gender for clothing, really. If you like a shirt, just wear it.” Making the journey from Hong Kong to LA to meet the /Nyden design team, Tora’s capsule collection will draw on her travel experiences and preference for unisex clothing. Watch out for the drop early spring 2019.


Meet Sasha 

The latest #iamnyden Co-Creator is Sashà de Oliveira, a stylist and influencer born in Toronto, but now living in New York. She originally studied physical therapy and sports medicine, but always knew that her true calling was going to be in fashion.

Fusing 90s style with modern touches and a luxe sensibility, Sashà came to the attention of /Nyden through #iamnyden on Instagram. Invited to join the co-creation movement, she was flown to Los Angeles and worked with the design team on her capsule collection, which will drop this fall.


Meet Ziggy


Ziggy Mack-Johnson – stylist, model, blogger, host, designer, influencer and now a /Nyden Co-Creator. The 22-year-old fashion-obsessed Brooklyn native got his start at Nylon magazine as an intern then moved up to Digital and Editorial Assistant, growing and becoming somewhat of a fixture on their Snapchat and Instagram. But it’s Ziggy’s iconoclastic and authentic vibe, plus his ardent support of other creatives, that now keeps him fixed in the minds (and eyes) of his social media followers. He certainly caught the attention of /Nyden, who met up with the carefree spirit first in New York to talk style and creativity and then in Los Angeles with the design team to get working on a collection that’ll drop Winter 2018. Watch this space.


We are now taking the next exciting step in the H&M-integration by offering all our current and future co-creation products on the local H&M site. This means that we will no longer sell any of our products at nyden.com.


We hope that you will follow us to hm.com and keep your eyes open for coming collaboration drops!


NYDEN will still accept returns for purchases made on nyden.com within a period of 30 days. For any questions, please reach out to customerservice@nyden.com.