“I am creating a collection that is true to my personal taste and style. I am passionate about luxury garments instilled with a classic aesthetic and tailoring, but also shows a nod to embracing a modern touch. Timeless pieces that wear in better with time and age, and the more it is worn, the identity becomes all its own.” said Dr. Woo. “/Nyden has been completely committed to bringing these kinds of ideas to life with expert craftsmanship and high-grade fabrics. Most importantly, they’ve given me creative freedom to explore my growth as an artist.” - Dr. Woo
Known for his intricate fine lines and hyper-real designs, not to mention a secret Hollywood location, internationally renowned tattoo artist Dr. Woo counts the likes of Drake, Frank Ocean and Cara Delevingne as clients. And now, with /Nyden, Dr. Woo will be co-creating a capsule collection for his loyal tribe and beyond, with a drop date of later this year.
We are Nyden
Nyden is not a traditional fashion brand. We are a platform with a soul, co-creating with talented tastemakers and empowering their creativity.
There are no collections, no seasons – just a stream of relevant drops and events. We put tribe leaders at the center of the design process, sharing their stories and helping their creativity make an impact.
Nyden values integrity and humble arrogance. We believe in empowering creativity to redefine the future.
We are now taking the next exciting step in the H&M-integration by offering all our current and future co-creation products on the local H&M site. This means that we will no longer sell any of our products at nyden.com.
We hope that you will follow us to hm.com and keep your eyes open for coming collaboration drops!